History of Tv3's "Tomatic".
El Tomàtic is a character on Catalan television who appeared for the first time in the program Super 3 or Club Super 3, broadcast from 1991.
It was a mixture of phone and tomato with sunglasses that talked and had an answering machine where the supers asked him for videos.
Towards the beginning of the 2000s, Tomatic started to have its own program, Top Ten Tomatic, where he was a disc jockey, and music videos and interviews were broadcast, contests were proposed to the supers and there were also gags between spaces, starring by Tomatic himself along with Cousin, his cousin.
The Tomatic had a completely extroverted and crazy character who during the first stage was accompanied by the Verona, another phone that was the antithesis of the red tomato: serious, laid back... and with which he was in love.
He even dedicated a track to him on his album "Transtomatic Express" (1997) called "Oh! Verona".
During the following years, he became the most recognized icon of Catalan television and was associated with all the children's programs of TV3.
In 2007, the Tomato became part of a new advertising campaign to promote digital television, which was launched by the Catalan channel. This campaign was called "Tomatic On", in which Tomatic was the protagonist of a series of commercials explaining the benefits of digital television.
Today, Tomatic continues to be one of the most recognized characters on Canal 33 and is used to promote more and more products related to Catalan television. In addition, he has been the protagonist of several children's series such as "Coneixem al Tomatic" or "Tomatics".
Club Super 3's Tomatic puppet marked several generations of Catalan children and teenagers.
All of them are part of the @generaciótomátic which began to take shape from the creation of the facebook group of the same name
In 2016, the screenwriter and monologist Andres Palomino publish the book "Tomatic Generation" which pays tribute to the childhood memories of an entire generation
At MIT we have one of the originals on display tomato, come see her!!
